Free Steam planning tool

Wishlists to sales.
Sales back to wishlists.

Forecast sales or work backward from a target.

Selected planning result

1,050

estimated Week-1 paid units

Typical10.5% Week-1 ratio

From 10,000 launch wishlists.

Standard benchmark range 480โ€“2,600 Week-1 paid units.

Benchmark scenarios

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Select a row to inspect its full projection.

Week-1 ratio means total paid units divided by launch wishlists. It includes organic buyers, so it is not a direct wishlister conversion rate.

Selected projection

Typical over time

Units and revenue use separate long-tail multipliers.

Swipe the table to see Year 1 and Year 2

Typical estimates
EstimateWeek 1Month 1Year 1Year 2
Paid units1,0501,4602,7203,486
Player spend$18.9K$26.8K$46.5K$56.5K
Developer receipts$11.1K$15.8K$27.4K$33.3K

Typical estimate: 1,050 estimated Week-1 paid units.